City Tourism Rankings – New Records and New Challenges

Emma joined Tourism Economics in February 2022 having completed a Masters in Economics from Queen’s University Belfast. She has contributed to the delivery of travel subscription services, with a focus on the development of the Global City Travel service, which provides travel forecasts for around 325 global cities.

Helen is a Lead Economist within Tourism Economics, with more than a decade of experience in economic modelling and consultancy.

She specializes in tourism forecasting, tourism economic impact analysis including Tourism Satellite Account analysis and providing bespoke scenario analysis which caters to a range of client needs. She also manages the Global Travel Service (GTS) and Global City Travel (GCT) services, which provide timely forecasts of bilateral tourism flow across 185 countries and 300 cities, as well as other core tourism indicators including overnight stays and tourism spending.

In addition to her regular forecasting work, Helen also plays a lead role in Tourism Economic’ consultancy services. Key projects that Helen has been involved in include the Oxford Economics Economic Impact Research, produced on behalf of the World Travel & Tourism Company which measures the contribution of the travel & tourism sector to the wider economy across 185 countries worldwide. Helen is also responsible for producing quarterly forecasts for the hotel industry across a range of markets in Europe, the Middle East and Asia in partnership with STR. Further, Helen plays a lead role in providing ongoing support ranging across a spectrum of tourism initiatives with Qatar Tourism Authority, which includes providing forecasts of travel demand to Qatar and detailed accommodation forecasting to aid QTA in developing key policy initiatives.