The positive impact of YouTube in Australia in 2023
YouTube drives $990M in GDP and 16,000+ jobs through Its creative ecosystem
Every day, YouTube helps Australian users to learn new skills, discover communities, and enrich their lives. It also provides a platform for a diverse range of content creators to share their interests and passions with audiences across Australia and around the world, creating opportunities to build new careers and businesses.
- YouTube’s creative ecosystem contributed over A$990 million to Australia’s GDP in 2023
- YouTube’s creative ecosystem supported more than 16,000 full-time equivalent (FTE) jobs in Australia
Every day, YouTube helps Australian users to learn new skills, discover communities, and enrich their lives. It also provides a platform for a diverse range of content creators to share their interests and passions with audiences across Australia and around the world, creating opportunities to build new careers and businesses.
The experts behind the research
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Kristian KoldingHead of Consulting, OE Australia
Kristian leads Oxford Economics Australia's Consulting team, working with public and private sector leaders to help them prepare for the future by applying relevant economic theory and forecasts to inform effective policy and business strategy development.
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