Consulting Report
13 Aug 2025

The Economic Footprint of JLR in the UK

Commissioned by Jaguar Land Rover

This report examines the economic footprint of JLR in the United Kingdom in 2024. The analysis is conducted both at the national level, as well as on the West Midlands and North West regions, where JLR’s main facilities are located.

Since its founding in 1922 as a motorcycle sidecars company in the UK, JLR has grown to be a multinational automotive company that designs, engineers, and manufactures luxury vehicles. Today, JLR maintains a strong presence in the UK, where its facilities contribute to economic activity, the nation’s public finances, and support high-skilled jobs.


In 2024, JLR supported an estimated £17.9 billion to the UK economy and supported 199,000 jobs across the industrial spectrum. Additionally, more than half of JLR’s total contribution to UK GDP was felt in the West Midlands and the North West. We estimate JLR supported an £8.7 billion total contribution to GDP in the West Midlands — equivalent to 4.7% of the regional economy. A further £1.1 billion contribution was estimated to have been supported in the North West.

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Oxford Economics specialises in forecasting, economic impact analysis, and evidence-based thought leadership. Our economists and analysts draw from a rich database of figures and analysis on 200 countries, 100 sectors, and 7,000 cities and regions.
The experts behind the research
  • Stephen Foreman

    Stephen Foreman

    Associate Director, Economic Footprint & Sustainability
    Stephen Foreman

    Associate Director, Economic Footprint & Sustainability

    Stephen leads a team of economists who assess the economic and social footprint of a variety of different investments, companies, and industries at the global, national and local level. He has led engagements for corporations, financial institutions, government organisations, trade associations, charities, and universities across the world.

    Stephen has also worked on Oxford’s Global Industry Service where he was responsible for forecasting the global transport sector, leading Oxford Economics' industry research, and managing consultancy projects for industrial organisations.

    Stephen joined Oxford Economics from the UK civil service, where he worked on a range of macroeconomic, fiscal, tax and welfare policy issues across HM Treasury, the Office for Budget Responsibility and the Department for Work and Pensions.

  • Evie Johnson

    Evie Johnson

    Senior Economist, Economic Footprint and Sustainability
    Evie Johnson

    Senior Economist, Economic Footprint and Sustainability

    Evie is a Senior Economist in the Economic Footprint and Sustainability team at Oxford Economics. She works on a variety of projects including economic footprint studies, cost-benefit analysis, and user model development.

    Evie holds a first-class BSc (Hons) in Economics and Politics with Industrial Experience from the University of Exeter and an MSc with Distinction in Economics from the School of Oriental and African Studies (SOAS), University of London.

  • Joe Harman

    Joe Harman

    Economist, Economic Footprint and Sustainability
    Joe Harman

    Economist, Economic Footprint and Sustainability

    Joe joined Oxford Economics in 2024 from Volterra Partners where he gained three years of experience in economic consulting assessing the socioeconomic impacts of large-scale development and infrastructure projects. Joe has an MA in Economics and Modern History from the University of St Andrews.

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