Blog
18 Jul 2025

Understanding the forces that drive global cotton prices

Sean Metcalfe
Sean Metcalfe
Associate Director

Often called “white gold”, cotton is one of the world’s most important agricultural commodities, with prices influenced by a complex web of economic, political, and environmental factors. For traders, textile manufacturers, and policymakers alike, understanding these driving forces is crucial for navigating this volatile market.

Consumer spending to drive cotton demand

At its core, cotton demand depends on consumer purchasing power and spending patterns. Unlike essential goods, clothing are discretionary spending items, making cotton demand sensitive to changes in households’ disposable income. Our research has found that a rise of just 1% in disposable income leads to a jump of almost 6% in spending on clothes, much greater than the rise in spending on necessities like food.

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Source: Oxford Economics/Haver Analytics Note: Based on data from 2000 to 2024

Crude oil price rise slows substitution

Cotton does not exist in a vacuum—it competes directly with synthetic fibres, and especially polyester. Indeed, cotton’s share of the global fibre market has fallen below 25% in recent years compared to almost 40% in the early 2000s, according to the International Cotton Advisory Committee. Polyester, the main manmade fibre, now accounts for well over half of all fibre as technological advances have improved wearability. While structural factors may boost polyester’s market share over the longer term, fluctuations in the crude oil and cotton price ratio can influence short-term dynamics.

Cotton to crude oil price ratio

Crude oil serves as a key feedstock for producing synthetic fibres, meaning oil price fluctuations have a direct impact on the cost of cotton’s main competitors. When oil prices rise, synthetic fibre production becomes more expensive, potentially making cotton more price-competitive and boosting its demand. Conversely, when oil prices fall, synthetic alternatives become more attractive, potentially reducing both cotton demand and prices.

The price relationship between cotton and crude oil creates a powerful dynamic that influences both market share and pricing. The cotton-to-crude oil price ratio serves as a valuable indicator for predicting shifts in fibre demand and can signal when substitution between natural and synthetic materials might accelerate. If crude oil prices were to rise, cotton demand could receive a further boost.

Shifts in supply will impact prices

Like all goods and services, the cotton market is subject to the laws of supply and demand. A strong harvest in the main suppliers, the US and China, as has been seen recently, will create excess supply, pushing prices down and enabling buyers and brokers to fill their stockrooms—indeed, global inventories are three-year highs right now.

But on top of that, planting decisions also play a crucial role in setting cotton prices. Farmers typically choose between cotton and maize based on relative expectations of price and profitability. The ratio between the two crops’ prices will influences these decisions as farmers allocate land towards the more profitable option.

Conclusion: navigating a complex risk arena

The overall message is that the global cotton price is driven by an intersection of agricultural fundamentals, global trade dynamics, consumer behaviour, and macroeconomic conditions. Understanding these interconnected factors is essential for anyone involved in cotton markets, from farmers making planting decisions to manufacturers managing supply chains.

Cotton prices are closely tied to global economic growth patterns. During periods of robust economic expansion, increased industrial activity drives demand for textiles across multiple sectors. Economic growth also supports higher employment levels and consumer confidence, both of which boost discretionary spending on clothing.

Forecasting the cotton market goes therefore beyond understanding traditional agricultural metrics and into issues such as trade, energy and global economic trends. As the world becomes increasingly interconnected, these relationships will likely become even more complex, making comprehensive market analysis more crucial than ever.

The analysis and forecasts in this blog are backed by our Global Commodity Service, which offers insights into how shifts in market fundamentals—ranging from geopolitical tensions to monetary policy easing—could shape the commodity outlook. 

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