State of the US consumer in 2026
The US consumer is a big source of uncertainty for 2026 corporate plans. Will inflation undermine purchasing power, driving significant trading down? Will higher-income consumers remain resilient and willing to spend, or is there a pullback ahead? How will tariffs, price increases, and tax cuts affect different consumer groups heading into 2026? In this interactive event, we’ll share our latest outlook for the US consumer next year at the both national and subnational level and provide planning inputs for firms looking to set assumptions and build scenarios for next year.
In this event we will be covering:
- Strength of the US consumer in 2025.
- High vs low-income consumer outlook.
- Consumer spending outlook at the state and metro level.
- Key risks to the consumer outlook.
- Key strategy insights for B2C corporates from our outlook.
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Speakers