Webinar

Global consumer outlook: opportunities for B2C companies

17 March 2026 – 2.00pm GMT (London)

online

In this webinar, we’ll highlight the key drivers of consumer opportunities across top consumer markets globally. We’ll look at how structural factors like demographics, city-level opportunities, tourism flows, and others shape opportunities for B2C firms.

We will also explore key themes for B2C firms such as the emerging markets middle class, the bifurcation of the US consumer, where growth opportunities are in China, and how macroeconomic factors will drive spending across segments – from low-income consumers to luxury ones.

This webinar is being held on our new platform, ON24. If you do not receive your confirmation email, please check your junk and spam folders.

Speakers

Martina Bozadzhieva

Martina is Managing Director at Oxford’s Macro and Investor Services team. She is responsible for the business performance, operations, and product development strategy of the firm’s Macro & Investor Services offering. She also leads Oxford Economics’ corporate advisory team, which supports C-suite executives in using economic insights to inform business strategies.

Martina has 15 years of experience working with C-suite executives, VPs of region, and global strategy leads to support international expansion and growth strategies and to help inform how the external economic and political environment affects their plans. She was most recently Chief Research Officer at corporate advisory and research firm FrontierView, where she supported senior executives with a global remit and oversaw all research and syndicated content at the company. Martina holds BA and MA degrees from Georgetown University in Washington, DC.

Managing Director Macro & Investor Services

Alex Mackle

Alex Mackle is a Corporate Advisory Engagement Lead in the US Macro Consulting team based in New York. Alex focuses on scenarios and stress testing, as well as CECL/IFRS9 scenarios. He also frequently gives training sessions on the Global Economic Model, focusing on scenarios and stress testing capabilities.

Prior to joining the US Macro Consulting team in 2017, Alex worked in the Scenarios team in London, contributing to the Global Scenario Service and various stress testing exercises. He has also worked on several modelling projects, including a macro model for the Central Bank of Oman.

Corporate Advisory Engagement Lead