How can your digital investment strategy reach higher returns?

Analysis of the 2022 DII survey, based on a survey conducted by Oxford Economics of 1,500 global C-level executives indicates these key takeaways:

1. Companies continue to make heavy investment bets on digital transformation, with most seeing it as a top business imperative and crucial to survival.
2. Success may hinge on getting the “right mix” of organic and inorganic investment vehicles.
3. Many executives are optimistic that spending increases will nearly double their return on digital investments (RODI)2 this year compared to last year.
4. More companies are measuring digital returns today, but progress is slow, with many saying they do not know how much they spent on digital last year or what value it yielded.
5. A select group of executives — called digital performance leaders — is building momentum and separating itself from the pack in terms of digital investment success.