Mapping the Business Value of Geospatial Services
Few technologies have become an essential part of everyday life as quickly as geospatial services. The same technology behind the digital maps that remade the way people shop, commute, and travel is having an enormous impact on business operations and outcomes, influencing everything from logistics and to location expansion planning to customer service.
To better understand the impact of geospatial services on business, operations, and customers, Oxford Economics worked with Google Maps Platform to survey 1,000 executives in diverse industries and across multiple countries. We found that geospatial services enable enhanced visibility into business operations that allows companies to make better decisions and act faster at both the operational and strategic levels.
Think Pieces
- Mapping Business Value: How geospatial services improve customer experiences and operational efficiency
- The Search for Mobility Excellence: How business leaders use geospatial technology to enable mobility capabilities
- Driving sustainability: How geospatial services connect with sustainability across sectors
Fact Sheets
To learn more about why these countries are using geospatial services and how that usage is impacting their business performance, click here.
- United States
- United Kingdom
- France
- Germany
- Singapore
- Japan
- Indonesia
- India
Impact Calculator
The geospatial services impact calculator is designed for users to select attributes for their organization that mirror the attributes selected by participants in the survey administered by Oxford Economics. To learn more, click here.
Webinar
Matthew Reynolds, our Senior Research Manager in Technology, alongside Google Maps Platform’s Head of Marketing, walked through the key findings, shared interesting insights, and explained how the new Impact Calculator can help you gauge how geospatial services can improve your company’s internal decision-making, optimize operations, and create better customer experiences. To learn more, click here.
About the team
Our Thought Leadership and Economic Consulting teams produce original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:
Teri Robinson
Managing Editor, Thought Leadership
Matthew Reynolds
Senior Research Manager, Thought Leadership
Laurence Wilse-Samson
Lead Economist, Economic Impact
Daniel Diamond
Economist, Economic Impact
