Ungated Post | 15 Apr 2015

Putting the Experience in Digital Customer Experience

Working with Cognizant, Oxford Economics conducted a global survey of 300 senior executives to better understand how companies are using new digital technologies to change the way they market, sell, and develop products and services. Our survey shows that while companies understand the importance of the digital customer experience, few are taking the bold steps necessary to unlock these opportunities or moving at a pace that will keep them competitive in rapidly-changing markets.​

About Cognizant
Cognizant is a global leader in business and technology services, enabling global enterprises to address a dual mandate: to make their current operations as efficient and cost-effective as possible and to invest in innovation to unleash new potential across their organizations. To find out more, please go to www.cognizant.com.

Click here to read the full report.

Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.

To find out more about our capabilities, contact:

Americas
Diantha Redd
+1 (646) 503 3052
Email

Asia Pacific
Peter Suomi
+65 6850 0110
Email

EMEA
Aoife Pearson
+44 (0)203 910 8054
Email

Related Services

Post

The Economic Footprint of JLR in the UK

This report examines the economic footprint of JLR in the United Kingdom in 2024. The analysis is conducted both at the national level, as well as on the West Midlands and North West regions, where JLR’s main facilities are located.

Find Out More

Post

Airbnb’s Economic Contribution to APAC in 2024: GDP, Jobs, and Regional Impact

Airbnb's platform connects hosts across Asia Pacific (APAC) with travellers from around the world. Oxford Economics was commissioned by Airbnb to quantify its economic footprint in 10 APAC markets in 2024.

Find Out More

Post

Economic Insights: Airbnb’s Contribution Through the Lens of Oxford Economics

Oxford Economics Australia delivered a tailored economic impact assessment for Airbnb, including GDP contribution modelling, job creation analytics, guest‑spend segmentation, and regional tourism dispersion insights to underpin Airbnb’s stakeholder communications and strategic growth initiatives.

Find Out More