Ungated Post | 03 Aug 2020
The Economic Impact of Reckitt Benckiser in the US
Reckitt Benckiser (RB) may not be a household name in the US, but its products certainly are. As a global health, hygiene and nutrition company, RB manufactures some of the most recognizable brands in the US, including Mucinex, Lysol, Woolite, Finish, Air Wick, and Enfamil. In 2019, American households bought roughly 2 million individual RB products per day, or more than 700 million products a year.
In 2019, we calculate that RB contributed a total of $3.8 billion to the US economy—of which 41% ($1.6 billion) was generated directly by the company’s 21 operational sites across the US.
RB’s operational, procurement, and wage expenditure stimulated economic activity in all 50 states. We find that the biggest GDP impacts occurred in Georgia, Illinois, and New Jersey—between them, these three states accounted for more than 41% of RB’s total economic impact in 2019.
RB also supported more than 25,000 jobs throughout the US economy in 2019—of which 3,933 (16%) were direct employees of the company. RB’s procurement from US suppliers stimulated a further 10,740 jobs, while its payment of wages supported 10,527 jobs in the consumer economy and its supply chains.
Our findings therefore indicate that RB has a “jobs multiplier” of 6.4. This means that for every one person employed by the company, its expenditure supports another 5.4 jobs elsewhere in the US economy.
RB also boosts the long-term productive potential of the US economy by investing in R&D. In 2019, RB invested over $100 million in US-based R&D, and employed 322 R&D staff.
Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project were:
Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.
To find out more about our capabilities, contact:
EMEA
Sam Moore
+44 (0)207 803 1415
Email
Americas
Hamilton Galloway
+1 (646) 503 3068
Email
Asia
Christie Tang
+852 3974 8841
Email
Related Services
Post
The Economic Footprint of JLR in the UK
This report examines the economic footprint of JLR in the United Kingdom in 2024. The analysis is conducted both at the national level, as well as on the West Midlands and North West regions, where JLR’s main facilities are located.
Find Out More
Post
Airbnb’s Economic Contribution to APAC in 2024: GDP, Jobs, and Regional Impact
Airbnb's platform connects hosts across Asia Pacific (APAC) with travellers from around the world. Oxford Economics was commissioned by Airbnb to quantify its economic footprint in 10 APAC markets in 2024.
Find Out More
Post
Economic Insights: Airbnb’s Contribution Through the Lens of Oxford Economics
Oxford Economics Australia delivered a tailored economic impact assessment for Airbnb, including GDP contribution modelling, job creation analytics, guest‑spend segmentation, and regional tourism dispersion insights to underpin Airbnb’s stakeholder communications and strategic growth initiatives.
Find Out More