Impact AI: Enterprise AI Maturity Index 2024
In collaboration with ServiceNow
Companies, non-profit organizations, and governments face one of the most significant inflection points in the history of technology. The hype surrounding artificial intelligence—a group of technologies including machine learning, natural language processing, computer vision and decision-making algorithms, as well as the large language models that power generative AI applications—echoes the promises of the internet, cloud computing, and mobile apps.
The stakes are high. Although the race to put AI to work is still in its earliest stages, some organizations have had a head start on AI adoption, integration, and modification. Those that have yet to do so must act now. There’s still ample time to capitalize on AI’s potential. The question most organizations are grappling with is “how?” What are the early leaders in this race doing that sets them apart?
To find out how executives are plotting their next moves, Oxford Economics and ServiceNow fielded a global survey of 4,470 executives at organizations where artificial intelligence capabilities are in use. We created a novel index to measure performance across five key pillars of AI maturity, and the resulting Enterprise AI Maturity Index underscores that AI use is still nascent.
The experts behind the research
Our Economic Consulting and Thought Leadership teams are world leaders in quantitative economic analysis and original, evidence-based research, working with clients around the globe and across sectors to build models, forecast markets, run extensive surveys, and evaluate interventions using state-of-the art techniques. Lead consultants on this project were:
Anubhav Mohanty
Associate Director, Economic Consulting
Matthew Reynolds
Senior Research Manager, Thought Leadership
Bianca Fisher
Research Associate, Thought Leadership
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