News | 26 Feb 2025
Oxford Economics Invests £2 Million in The Data City to Drive AI-Powered Business Intelligence
Oxford Economics is pleased to announce a £2 million investment in The Data City, a UK based cutting-edge real-time company classification platform.
Based on a post-money valuation of £19 million, the investment will accelerate The Data City’s international expansion, enhance its AI-powered technology, and support the development of new markets—particularly through its planned US joint venture with Oxford Economics.
The partnership underscores the growing demand for more dynamic and accurate business intelligence, said Adrian Cooper, CEO of Oxford Economics.
“Our clients need data that reflects the economy as it is today—not how it was classified in 2007,” Cooper said. “The Data City is transforming how businesses, investors, and policymakers understand industries. We’re excited to support their next phase of growth.”
By integrating The Data City’s AI-powered platform with Oxford Economics’ global economic forecasting expertise, the collaboration will drive innovation in sector analysis and investment decision-making, said Alex Craven, CEO of The Data City.
“This investment is a game-changer,” Craven added. “We’re redefining economic data by delivering real-time insights into what companies do—without relying on outdated SIC/NAIC codes. With Oxford Economics on board, we’re poised to expand our reach, particularly in North America, and solidify our position as the leading source for industry classification.”
About Oxford Economics
Oxford Economics is the world’s foremost independent economic advisory firm. Oxford Economics enables intelligent and responsible decision-making through the provision of timely, data-driven economic and business insights and solutions.
About The Data City
Leeds-based The Data City seeks to map the UK’s emerging economy, providing researchers, policy makers and investors with real time data on dynamic sectors and the companies within them.
Media enquires
Please contact our Associate PR Director, Julio Urdaneta, at jurdaneta@oestaging.oxfordeconomics.com.
Tags:
More from Oxford Economics
Oxford Economics Leads 2025 Analyst Forecast Awards
We are honoured to receive a total of 103 awards in this year’s FocusEconomics Analyst Forecast Awards. Our team of over 400 economists and analysts demonstrated exceptional forecasting precision in both advanced and emerging economies, including the UK, Italy, Egypt, Brazil, Vietnam and more.
Find Out More
Oxford Economics Launches Global Cities Index 2025
Oxford Economics is proud to launch the 2025 update of the Global Cities Index, which offers an evaluation of the world's 1,000 largest urban economies.
Find Out More
Oxford Economics Launches TradePrism on Snowflake Marketplace to Deliver Global Trade Intelligence in Near Real-Time
Oxford Economics, a global leader in economic forecasting and data analytics, has announced the launch of its TradePrism platform on Snowflake Marketplace, enabling businesses to seamlessly access and integrate trade data and forecasts into their operations in near real-time.
Find Out More
Oxford Economics Expands Regional Presence with the Launch of Japanese Website
Oxford Economics, the world’s leading independent economic advisory firm, is excited to announce the launch of its new Japanese website. This important milestone reflects our ongoing commitment to broadening our presence in key regional markets and strengthening our ability to provide localised, high-quality economic insights to businesses and decision-makers in Japan.
Find Out More