Home > Case Studies > Think outside the industry

A leading global energy company

In this new era of uncertainty, opportunities and risks can arise from both within and outside the industry. That’s why in 2019, a leading international energy company subscribed to Oxford Economics’ China Macro Service and Industry Service, to support its market analysis and strategy planning.

Download Now

Overview

Before 2018, our client’s business in Greater China had been growing steadily, thanks to the stable oil market environment. Entering the year 2019, however, the oil market was shaken by uncertainty such as the pandemic, US-China tension and, in particular, China’s push to cut carbon emissions. These incidents had a profound impact on our client’s strategy planning: opportunities and risks arose from both within the industry and outside of industry. Therefore, to maintain their position as an industry leader and future-proof the company, our client needed to think outside of the “industry box” and examine the industry-shaping factors in the broader macro economy.

The Challenge

Before 2018, our client conducted strategic planning on a yearly basis and made quarterly adjustments. With the market changing rapidly since 2019, our client needed to conduct strategic planning in a more agile manner. To do so, our client needed not only timely insights into what was happening at that moment in time, but also foresight and forecasts of what could happen in the future.

To support its mid-to-long-term strategy planning, our client required comprehensive and consistent analysis on the macro economy. However, many research companies in the market focused mainly on analysing current hotspots only.

Our client needed a solid FX forecast. FX trends directly influence our client’s profit because it exchanges RMB to US dollar when settling revenue with its headquarters.

The solution and results

By subscribing to the Oxford Economics China Macro Service and Global Industry Service, our client gained access to all our world-class macro monitoring tools including, but not limited to, Country Economic Forecasts, Research Briefings and Economic Databank. In addition to reports and data, our dedicated team of economists further provides guidance to their most pressing questions, in a localised way (in terms of language and forms).

Our deliverables and forecasts feed directly into our client’s monthly and quarterly insight reports, which are shared with the whole company including the senior management team.
Utilising our research, the client was able to link macro economy drivers and barriers to industry and articulate how these changing dynamics would impact oil market.
Our client would not only tap into our FX forecasts, but also directly consult our Lead Economist Tommy Wu. In 2019 Tommy won 7 Analyst Forecast Awards for his forecasts on Greater China, and was ranked third in the world for his China exchange rate forecast.
Oxford Economics enjoys a high reputation across the world. That means our client could directly quote our data, forecasts and commentaries when reporting to global headquarter, without being challenged for data reliability and credibility.
Our client is very satisfied with our service and offerings and has extended their subscription from China to global.

Download Now