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Thought Leadership

Underpinned by our global reach and team of subject-matter experts, we create high-impact, evidence-based narratives to help executives run their organisations more sustainably and profitably.

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How we can help you

We create distinctive, actionable, and ground-breaking research that helps differentiate your organisation and reach relevant decision-makers.

Influence stakeholders

To get out of the sea of sameness, organisations need to demonstrate the value of their activities to their key stakeholders. We help you advance your organisation’s reputation and bolster advocacy efforts by communicating strategic business issues and best practices to policymakers, local communities, customers, investors and employees.

Enhance strategy and planning
Enhance strategy and planning

We conduct proprietary, custom-made research in partnership with companies and organisations to create evidence-based narratives about the future of business and the public sector. Rather than general research, we offer highly relevant analysis you can gear to your organisation’s specific needs, with valuable calls to action.

Break new ground
Break new ground

Our analysts and editors are experts in their fields. They know where to dig, what to probe, and how to connect the dots. By drawing on a full array of quantitative and qualitative research methods, from global surveys and interviews to data analytics and market forecasts, we go beyond conventional wisdom and uncover fresh stories and insights.

Our expertise: From ideation to delivery

Our distinctive capability lies in orchestrating thought leadership projects from ideation to seamless delivery and amplification. But we tailor our approach to match the precise needs and objectives of each client, ensuring their vision is translated into impactful thought leadership content.

Bespoke surveys

With decades of experience in the field of primary research, we specialise in crafting bespoke surveys that are precisely tailored to our clients’ unique research objectives, leveraging industry-specific knowledge, advanced data analysis capabilities, and an unwavering commitment to the highest quality standards.

Executive insight

Our expertise in C-level interviews is unparalleled.  We have engaged with top-level executives in organisations around the world, from Fortune 500 companies and global industry leaders to innovative start-ups. Our skilled team of interviewers excels at navigating the intricacies of executive leadership, ensuring that our interviews yield valuable insights that are not only informative but also highly relevant to the ever-evolving needs of businesses and professionals worldwide.

Compelling narrative

We understand that it’s not just about collecting data; it’s about presenting that data in a compelling and meaningful way. With a deep understanding of what the market finds interesting, our team is skilled at transforming raw data into engaging stories that not only convey key insights but also captivate and inform

Visualisation

Data alone can be overwhelming, but when presented visually, it becomes accessible and engaging. Our team combines artistry with data-driven insights to produce eye-catching infographics, interactive dashboards, and multimedia presentations. We know what it takes to keep the market’s attention, and our visualisations are designed to do just that.

Disseminating the results

Our experts possess the essential presentation skills to communicate their findings effectively. They have a knack for distilling complex ideas and information into straightforward and engaging narratives, ensuring their research resonates with a diverse audience. Whether during conferences, press meetings, videos, webinars, or any other medium, we deliver the research insights with clarity and impact.

Report amplification

Our expertise extends to amplifying our clients’ reports across social channels, traditional media, and our website. Depending on your needs–through strategic social media campaigns, media outreach efforts, and optimised web presence–we ensure that the research findings gain maximum exposure and engagement, reaching a broad and relevant audience.

Our expertise in practice

We’ve undertaken a wide array of thought leadership projects across various sectors and emerging trends. Our deliverables include impactful insights that enhance our clients’ understanding of critical issues, bolster their standing as thought leaders in their respective fields, and empower them to make more informed decisions.

Our thought leaders

At the core of our thought leadership work are our experts, each with a wealth of knowledge and experience in diverse fields such as technology, health, finance, and operations. Their collective expertise drives our commitment to delivering valuable insights and innovative solutions.

Debra D’Agostino
Debra D’Agostino

Chief Capability Officer; Managing Director, Thought Leadership

Edward Cone
Edward Cone

Editorial Director, Thought Leadership

Diantha Wilson Redd
Diantha Wilson Redd

SVP, Business Development, Tech Category Leader

“Working with the team is a real pleasure. I felt they were just as committed to the project as I was, both in terms of meeting the due dates and also delivering quality, well-written content. They were very communicative with the regular updates on process. Our survey was conducted at the height of the pandemic and the team proactively suggested adding new questions to address what was going on at that moment and delivering an intermediary report very quickly.”

Laurie Hawkins, Senior Director of Global Marketing

Contact us

If you would like to learn more about our thought leadership services, please fill in the form and let us know a bit more about you and what you’re looking for. A member of the team will be in touch with you as soon as possible. By submitting this form you agree to be contacted by Oxford Economics about its products and services. We will never share your details with third parties, and you can unsubscribe at any time.

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