ETC European tourism trends and prospects: Q2 2025

Chloe is a Lead Economist with Tourism Economics, specialising in European tourism forecast services. On top of forecasting, she takes a key role in European consultancy work including regular outputs for the ETC and STR. She previously worked on both the industry and macro services within Oxford Economics for seven years where she developed her skills in forecasting, modelling, data visualisation and bespoke consulting work.

Aline Hilsabeck is a seasoned data analyst from San Francisco, California and now based in Dublin, Ireland with over two decades of experience in digital marketing and analytics. She currently serves as a Principal Analyst at Sojern, where she specializes in travel insights, helping brands uncover impactful data to better understand their customers. Her expertise spans online advertising, travel marketing, programmatic media, and travel data.

Jennifer Iduh is currently Head of Research & Insights at ETC, a non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. In that capacity, Jennifer is responsible for research and reporting into different source markets and the identification of key trends and opportunities for European tourism. Jennifer is also in charge of research activities linked to the European Commission (EC) and other research partners such as the World Tourism Organisation (UNWTO), the World Travel and Tourism Council and the European Tourism Association (ETOA), amongst others.