Airbnb’s Economic Contribution to APAC in 2024: GDP, Jobs, and Regional Impact
Commissioned by Airbnb – Airbnb’s platform connects hosts across Asia Pacific (APAC) with travellers from around the world. Oxford Economics was commissioned by Airbnb to quantify its economic footprint in 10 APAC markets in 2024.
Airbnb’s platform connects hosts across Asia Pacific (APAC) with travellers from around the world. Each Airbnb stay generates economic impact via the business it facilitates for hosts and local tourism-facing enterprises such as restaurants, retail shops, and transport services. Airbnb’s impact also ripples further through the economy, as these hosts and businesses purchase goods and services from local suppliers, and when workers supported along their supply chains spend their income in the local community.
Oxford Economics was commissioned by Airbnb to quantify the economic footprint of Airbnb in APAC economies in 2024. Our focus is on the analysis of GDP contribution and employment supported through Airbnb’s presence in each of the 10 markets within scope of the study – Australia, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, the Republic of Korea, Thailand, and Vietnam.
In 2024, Airbnb’s presence in the Asia-Pacific region contributed an estimated USD 36 billion to the region’s GDP and supported over one million jobs. These jobs generated approximately USD 10 billion in wages and salaries. This highlights the platform’s role as a significant driver of economic value and job creation in APAC.
Over one-third of Airbnb guests in the region were international travellers in 2024. Of these international travellers, more than half were from APAC source countries, highlighting the platform’s strong role in advancing intra-regional travel. Our subnational insights have also revealed popular cities and provinces, and the growing traveller preferences towards non-urban destinations. This shift underscores Airbnb’s role in broadening the tourism footprint and helping to distribute economic benefits more evenly across regions, beyond traditional tourist hotspots.
To learn more about this research, please click here: http://airbnb.com/apacimpact
The experts behind the research
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Liam CordingleyLead Economist, Economic Consulting, Asia
Lead Economist, Economic Consulting, Asia
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Michael ShooryHead of APAC Tourism Analysis
Michael – based in Sydney, Australia – is our Head of APAC Tourism Analysis, working on a combination of subscription products and bespoke consulting projects. Michael contributes to forecasts for travel flows in APAC, analysis trends and developments in the region, and presents our most recent outlook at events and webinars.
Having worked with Oxford Economics for four years, including in the Oxford and Frankfurt offices, Michael has delivered a variety of projects for clients. These include economic impact analysis for attractions, events and sub-sectors of the tourism industry, custom forecasts and scenarios, and the impact of policies on tourism demand. Prior to joining Tourism Economics, Michael worked at the Reserve Bank of Australia for seven years.
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Qi Yu ChanEconomist, Economic Consulting, Asia
Economist, Economic Consulting, Asia
