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Consulting Report
02 Feb 2026

Economic Impact of The Pitt Season One in California

Commissioned by the Motion Picture Association (MPA)

The production of The Pitt, Season One resulted in nearly $87 million in total spending across California in 2024. The production spent $62.2 million (72% of the total spend) on wages and salaries for local production cast and crew, and $24.8 million (28%) on goods and services supplied by local businesses.

Oxford Economics estimates that expenditure by the production of The Pitt, Season One, contributed $125 million to California’s GDP in 2024. We find that for every $1 million that the production directly contributed to the economy—through spending on local cast and crew compensation—it supported an additional $1 million along its supply chain and through wage-induced spending.

We find that these production expenditures stimulated a total of 1,000 full-time and part-time jobs across California in 2024. For every 100 people the production directly employed, its expenditure stimulated another 75 jobs across the state.

The experts behind the research
  • Alice Gambarin

    Alice Gambarin

    Associate Director, Economic Impact
    Alice Gambarin

    Associate Director, Economic Impact

    Alice is part of Oxford Economics’ consulting division in the Americas, focusing on delivering socio-economic impact studies to clients across the continent.

    Prior to joining Oxford Economics, Alice worked in the Housing Analysis Division at the UK Department for Work and Pensions, where she was involved in policy evaluation and data analysis. Alice holds a BA (Hons) and MSc (Hons) in Economic and Social Sciences from Bocconi University, Italy.

  • Fabian Juarez Padilla

    Fabian Juarez Padilla

    Assistant Economist, Economic Impact
    Fabian Juarez Padilla

    Assistant Economist, Economic Impact

    Fabian joined our Economic Impact team in 2023, bringing over five years of experience in economic research in both Spanish and English. He holds a master’s degree from NYU and has a proven track record of managing large-scale projects in partnership with the World Bank and other international development institutions. At Oxford, Fabian has specialized in survey analysis for economic impact and consumer valuation projects, leveraging his background to deliver insightful and actionable results for our clients.

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