Economic Impact of Virgin River Season Five in British Columbia
Commissioned by Motion Picture Association – Canada
Virgin River’s Season Five production supported C$44.4 million in total spending across the province in 2022. The production spent C$29.3 million (66%) on compensation paid to local production cast and crew. The remaining C$15.1 million (34%) was spent with local suppliers of goods and services.
Oxford Economics estimates that expenditure by the production of Virgin River stimulated C$65.0 million in contribution to the province’s GDP in 2022. We find that for every C$1 million that the production’s own activities contributed to the economy, its expenditure supported an additional C$1.2 million along its supply chain and through the payment of wages.
We find that the show’s production expenditure stimulated a total of 620 full-time equivalent (FTE) jobs across British Columbia in 2022. For every 100 FTE jobs the production directly employed, its expenditure stimulated another 59 FTE jobs across the province.
The experts behind the research
Our Economic Consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project were:
Alice Gambarin
Lead Economist, Economic Impact
Fabian Juarez
Economist, Economic Impact
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