European Tourism 2022 – Trends & Prospects (Q2/2022)
Destinations across Europe continue to relax travel restrictions as concerns over Covid-19 wither away, enabling the release of strong (short- and mid-haul) pent-up demand. However, skyrocketing energy prices are pushing travel costs yet higher, prompting people to travel closer to home or consider cost-saving options. It remains to be seen how households (especially lower-income earners) will make a trade-off on travel spending this summer amidst consumer price hikes and squeezed disposable incomes.
Worsening inflation, prolonged war disruption, the resurgence of the pandemic and economic turmoil continues to endanger the tourism outlook. Latest available data indicates that European tourist arrivals are 43% below pre-pandemic levels between January and March this year, whereas prospects for the overall year 2022 suggest that the region would have recovered 70% of pre-pandemic travel demand.
About the team
Our consulting team at Tourism Economics are the world’s leading analysts of the global tourism and travel sector. They combine their expert insight with our state-of-the-art economic models and tools to answer the crucial questions facing our clients. Lead consultants on the project were:
