Recent Release | 05 Apr 2022
How can your digital investment strategy reach higher returns?
Thought Leadership Team
Oxford Economics
Results of the EY-Parthenon 2022 Digital Investment Index (DII)
Analysis of the 2022 DII survey, based on a survey conducted by Oxford Economics of 1,500 global C-level executives indicates these key takeaways:
- Companies continue to make heavy investment bets on digital transformation, with most seeing it as a top business imperative and crucial to survival.
- Success may hinge on getting the “right mix” of organic and inorganic investment vehicles.
- Many executives are optimistic that spending increases will nearly double their return on digital investments (RODI)2 this year compared to last year.
- More companies are measuring digital returns today, but progress is slow, with many saying they do not know how much they spent on digital last year or what value it yielded.
- A select group of executives — called digital performance leaders — is building momentum and separating itself from the pack in terms of digital investment success.
About the team
Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:
Teri Robinson
Managing Editor, Thought Leadership
Teri Robinson
Managing Editor, Thought Leadership
New York, United States
Teri oversees all technology research programmes on the Oxford Economics Thought Leadership team. She is an award-winning cybersecurity and tech content specialist, journalist, and screenwriter who, for the better part of the last decade, led editorial for SC Media, a top-ranking cybersecurity news outlet. Her work has appeared in the New York Times, Inc. magazine and a wide variety of leading B2B titles. Her corporate clients have included Microsoft, Cisco, Iron Mountain, IBM, AT&T and American Express.
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