Recent Release|18 July 2023
How Generative AI Will Reset Talent & Skills: A new frontier for the future of work
Thought Leadership Team
Oxford Economics
Oxford Economics worked with the IBM Institute for Business Value to survey 200 US executives to understand how people and skills will be affected by generative AI. Making human talent central to generative AI strategy will allow employees to do higher-value work.
Generative AI is redefining every job and every task, from the entry-level to the executive suite. We’ve identified three things CEOs need to know and three things they need to do now.
The expert behind the research
Tom, a member of the Thought Leadership team, brings years of experience in quantitative economic analysis working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques.
Tom Ehrbar
Senior Editor, Thought Leadership
Recent IBM reports

Oxford Economics, in collaboration with IBM, interviewed government and military officials to understand how data can be used to create a sustainable decision advantage.

Executives know they need generative AI—but there’s a gap between awareness and the ability to deliver value at scale.

Any decision that makes its way to the CEO is one that involves high degrees of uncertainty, nuance, or outsize impact. If it was simple, someone else—or something else—would do it. As the world grows more complex, so does the nature of the decisions landing on a CEO’s desk.

Generative AI has taken the business world by storm, with large language models (LLMs)—including OpenAI’s ChatGPT—splashed across the news. And executives aren’t immune to the hype. AI is becoming an ever-larger component of IT budgets, with worldwide spending on AI-centric systems expected to hit $154 billion this year—up 27% over 2022.
But will enterprises spend these resources wisely? Our research says yes—if organizations take a disciplined approach.