Managing Mobile Strategy
In collaboration with Verizon Business
Demands on organizations to stay constantly connected and responsive to customers, suppliers, and colleagues has boosted the value and necessity of smartphones. Almost all US executives (nine out of ten) recognize smartphones as important to employee productivity, speeding decision-making, improving collaboration, and enhancing customer service, according to a survey conducted by Oxford Economics and Verizon Business to gain more insight into how organizations are evaluating and implementing mobile strategies.
Not surprisingly, then, around two-thirds of organizations provide phones to employees under Employer Provided Device (EPD) programs. But it is puzzling that many organizations continue to take a Bring Your Own Device (BYOD) approach, giving employees almost complete control over smartphones without any significant management oversight—an artifact of the early days of mobility that executives continue to view as a cheaper alternative to EPD. Our research shows that is changing, though, perhaps as organizations seek to manage tools that are not only crucial to business but also that provide access to sensitive corporate systems, apps, and data.
The experts behind the research
Our Economic Consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project were:
Teri Robinson
Managing Editor, Technology
Thought Leadership
Matthew Reynolds
Senior Editor, Thought Leadership
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