Recent Release|7 July 2023
Ready for take-off: Why niche markets are the next big thing
Thought Leadership and Economic Consulting Teams
Oxford Economics
Technological innovation is key to confronting the world’s most important and pressing societal issues, from clean transportation, to food security and quality healthcare. Many of the most disruptive solutions are first commercialised in emerging, niche markets, but often remain underdeveloped and subscale for too long, foregoing a huge amount of value.
In this study, Oxford Economics helped Accenture Research explore the potential value that could be unlocked for the economy and the wider society if big business could embrace innovations in what the study identifies as “tech propelled markets” – that is markets where tech-enabled innovations are created to address specific unmet needs (e.g. mobility solutions for the elderly, or e-commerce solutions for remote rural consumers). We used quantitative use-case analysis to frame and analyse the potential economic and societal pay-offs from a range of specific innovations in tech-propelled markets in Japan, the UAE, Singapore, Indonesia, Brazil, and India.
The experts behind the research
Our Economic Consulting and Thought Leadership teams are world leaders in quantitative economic analysis and original, evidence-based research, working with clients around the globe and across sectors to build models, forecast markets, run extensive surveys, and evaluate interventions using state-of-the art techniques. Lead consultants on this project were:
James Lambert
Director Economic Consulting, Asia
Kankon Sen
Economist, Economic Impact
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At Oxford Economics, we help you surface and quantify those contributions, turning anecdotes into evidence.
Our Economic Impact Consulting team builds defensible models that capture direct, indirect, and induced impacts, plus catalytic effects that are often missed, such as supplier development, skills formation, productivity gains, and infrastructure upgrades. We translate your operational data into board and regulator ready insights on jobs, GVA, incomes, and tax across construction and operations, at city, provincial, and national levels. We also run forward looking scenarios, including AI driven load growth, power and carbon forecast, and policy shifts, so you can credibly articulate both today’s impact and tomorrow’s trajectory.
The result is a clear country level value story that strengthens stakeholder trust, supports siting and incentives, and helps you scale with confidence.
The first KPMG Strategic AI Capability Index (SACI) provides a comparative, evidence-based assessment of how the world’s leading regions in the race for AI leadership (the United States, Europe, and China) are positioned to develop, scale, and govern artificial intelligence. The analysis is complemented by a detailed view of Europe’s internal sub-regions.
