Ungated Post | 11 May 2018
SME Pulse 2018: Strategies for sustainable growth

Building on our work with American Express on 2017 ‘SME Strategies For Success’ report, Oxford Economics surveyed 3,000 senior executives across 12 countries and 16 industries, to explore how the current outlook of the world’s SMEs differs to 12 months ago. We are seeing significantly higher confidence levels and SMEs are evolving their strategies, applying their strong attributes of agility, innovation and strong customer relationships, while working hard to attract talent and effectively use technology, to drive competitive advantage and sustainable growth.
The 2018 Pulse report found that SMEs are:
- Significantly more confident than last year about the overall economic outlook and their business prospects over the next three years, expecting strong revenue growth averaging 7%.
- Pursuing exciting opportunities that are ideally suited for SMEs’ focus on customer relationships and shorter, more agile supply chains—particularly ethically, sustainably, transparently and locally sourced products.
- Balancing revenue growth with efficiency improvements. The 24% of SMEs that already export are seeing solid returns and planning further expansion, despite ongoing threats to international trading relationships.
- Amplifying their traditional strengths by investing in leading-edge techniques. In particular, they are extending their agility throughout their operations to react quicker to changes in customer needs.
- Aiming to secure talent by becoming even more attractive places to work and develop long-term careers.
Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.
To find out more about our capabilities, contact:
Americas
Diantha Redd
+1 (646) 503 3052
Email
Asia Pacific
Peter Suomi
+65 6850 0110
Email
EMEA
Aoife Pearson
+44 (0)203 910 8054
Email
Related Services

Post
Impacts of the proposed Los Angeles fast food ordinance
Save Local Restaurants commissioned Oxford Economics to calculate high-level cost estimates relating to a proposed city ordinance that would impose new requirements on quick-service restaurant operators in Los Angeles.
Find Out More
Post
Catalyzing Africa’s Sustainable Transition: Insights to Impact a Climate-Resilient Future
Sustainable finance is not merely a climate imperative but a development necessity. As climate risks intensify, Africa must urgently mobilise capital to advance its adaptation, mitigation, and development goals. Realising this ambition will require coordinated action across governments, financial institutions, international partners, multilateral agencies, and the private sector. With bold leadership, innovative tools, and supportive ecosystems, the continent can chart a path toward a more inclusive, resilient, and sustainable global economy.
Find Out More
Post
Global P&C Insurance Outlook to 2050
Capgemini leveraged custom macro and insurance market forecasts from Oxford Economics for their latest P&C insurance flagship report.
Find Out More