The Ultimate Healthcare Experience: What People Want
2021 Accenture Health and Life Sciences
Experience Survey
What makes a healthcare experience great, and how do expectations differ across countries, generations, health status, and other factors? To answer these questions, Oxford Economics has worked with Accenture for the past three years on its annual digital health consumer survey. This year, we surveyed 11,823 people in 14 countries about their healthcare experiences and expectations in terms of access, service experience, digital technologies, and trust.
Healthcare can no longer be treated as a one-size-fits-all, one-way transaction. We found that people around the world expect personalized healthcare experiences that prioritize emotional support and empathy from providers, enable technology-driven convenience and efficiency, guarantee data privacy and security to increase trust, and emphasize equitable access for all.
Access the country reports below
About the team
Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:
