Economic Impact | 23 Nov 2021
Assessing the economic, societal, and cultural benefits of YouTube in Spain
YouTube enables Spanish content creators to reach a large domestic and international audience. This supports substantial economic value for those who earn income from the platform, for example as they are paid a share of the revenues from advertising placed alongside their videos. A YouTube presence can also help creators earn revenues from other sources, such as product sales, brand partnerships, or live performance engagements.
These revenue sources not only support jobs and income for the creators themselves, but also wider activity in supply chains, and through workers’ spending. In total, our economic modelling suggests that YouTube’s creative ecosystem contributed around €313 million to the Spanish economy in 2020 and supported 21,000 full-time equivalent jobs.
In this report we outline our economic analysis, as well as the findings of wider survey research to investigate how YouTube can sustain careers for content creators; build skills and knowledge amongst users; and promote Spanish culture to a global audience. We also highlight how YouTube has proved helpful during Covid-19.
Alongside the findings from our economic modelling and surveys, we present a series of case studies to highlight the personal stories of successful Spanish content creators.
Read the report in English
Animated video summary (English)
Vea nuestros resultados en Español
Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques.
To find out more about our capabilities, contact:
EMEA
Sam Moore
+44 (0)207 803 1415
Email
Americas
Diantha Redd
+1 (646) 384 0271
Email
Asia
Rhianne Clark
+65 6850 0112
Email
Related Services
Post
Impacts of the proposed Los Angeles fast food ordinance
Save Local Restaurants commissioned Oxford Economics to calculate high-level cost estimates relating to a proposed city ordinance that would impose new requirements on quick-service restaurant operators in Los Angeles.
Find Out More
Post
Catalyzing Africa’s Sustainable Transition: Insights to Impact a Climate-Resilient Future
Sustainable finance is not merely a climate imperative but a development necessity. As climate risks intensify, Africa must urgently mobilise capital to advance its adaptation, mitigation, and development goals. Realising this ambition will require coordinated action across governments, financial institutions, international partners, multilateral agencies, and the private sector. With bold leadership, innovative tools, and supportive ecosystems, the continent can chart a path toward a more inclusive, resilient, and sustainable global economy.
Find Out More
Post
Global P&C Insurance Outlook to 2050
Capgemini leveraged custom macro and insurance market forecasts from Oxford Economics for their latest P&C insurance flagship report.
Find Out More