Symphony: Data Intelligence Platform
Reduce noise and make your travel and tourism data sing with our business intelligence platform
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Overview
Symphony is a data analytics platform designed to help companies overcome the everyday challenges of research. While more data is available than ever before, a myriad of sources and update frequencies can produce a cacophony of information. Symphony solves this challenge by tuning data and creating harmonised reporting.
What Symphony includes
Symphony is a comprehensive data analytics platform for the travel and tourism sector, integrating Tourism Economics’ databanks, your data, and third-party data sources.
Advanced data analytics platform
Integrate data from various sources and create a one-stop reporting solution.
Economic indicators
Oxford Economics’ macroeconomic forecasts provide a robust analysis of the economy.
Travel and tourism indicators
Tourism Economics data and forecasts allow you to understand global tourism activities.
First class service
We offer our clients flexible support and answer questions about our data or forecasts.Make your data sing…all in the same key
Symphony makes it easy to:
- Process data from various sources, quickly and easily
- Interact with all relevant data sources in one platform
- Understand the key stories within your data
- Create consistent reports to reveal interactive insights for decision making
- Distribute expository content to various stakeholders
Benefits
Usage scenarios
- Market KPI reporting
- Recovery tracking
- Lodging performance
- Visits and origin markets
- Geospatial analysis
- Marketing ROI
- Website analytics
- Campaign result
- Social media performance
- Media planning
- Sales performance tracking
- Booking pace/need periods
- Sales funnel and lead volume
- Event impact
- Lead source analysis
Symphony: Data Intelligence Platform
“We were drawn to working with Oxford Economics for its solid reputation and the strength of its research, and we’ve been particularly impressed with your ability to present this to governments and the media – it’s the reason we’d look for future opportunities to work together.”
Resources and events
World Post Covid
Good things come to those who wait: The renewed importance of long-haul travel
Climate change and sustainability
Why sustainable tourism does not necessarily mean more inclusive tourism
Article
Rural travel destinations fare better as consumer preferences shift
Article
Rebound in tourism aids the economic recovery in Europe
Global Key Themes for Travel and Tourism in 2022
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