ETC European Tourism Trends and Prospects: Q4/2025’

Chloe is a Lead Economist with Tourism Economics, specialising in European tourism forecast services. On top of forecasting, she takes a key role in European consultancy work including regular outputs for the ETC and STR. She previously worked on both the industry and macro services within Oxford Economics for seven years where she developed her skills in forecasting, modelling, data visualisation and bespoke consulting work.

Myriam Younes is Managing Director of Advertising at Rome2Rio, part of Omio Group, where she leads the global advertising, data-led partnerships, and monetisation strategy across both brands. With over a decade of experience in travel tech and commercial strategy, Myriam works at the intersection of AI, multimodal mobility, and destination marketing, helping destinations and brands understand not just where travellers want to go - but how they actually move. Her work focuses on transforming high-intent travel demand into smarter, more sustainable outcomes through data, context, and traveller behaviour insights. At Rome2Rio, she leverages mobility data and AI-driven insights to uncover emerging travel patterns across rail, coach, ferry, air, and multimodal journeys, enabling destinations to disperse demand, reduce pressure on hotspots, and support long-term sustainability goals without compromising the traveller experience. Myriam is based in Madrid and works globally across Europe, the Middle East, the Americas, and APAC.

Menno van IJssel is currently Project Manager in the research department of the European Travel Commission (ETC), a non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. In that capacity, Menno works on various research projects identifying key trends and opportunities for European tourism. Projects range from the monitoring of the short-term rental market across Europe, to sustainable tourism indicators, to assisting in the development of ETC’s Quarterly Reports. His passion lies in understanding how people travel, where they go, and for what reasons.

Prior to his work at ETC, Menno obtained a bachelor’s and master’s degree in the field of Tourism in his home country the Netherlands.