Tourism Key Themes 2026
A data-driven look at the economic, geopolitical, and demand forces shaping the global tourism landscape in 2026.
Global travel will defy the economic slowdown in 2026. While global GDP growth is expected to ease, international travel demand is forecast to accelerate, supported by improving sentiment and region-specific tailwinds.
Growth dynamics will vary: the US is expected to see only modest gains following tariff-fueled declines, while travel to Asia-Pacific strengthens as China’s outbound market recovers with support from economic stimulus. The Middle East is also poised for a rebound as geopolitical tensions ease.
The Global Tourism Key Themes 2026 report examines the structural and cyclical forces shaping this outlook. From travelers’ increasing focus on value-for-money and the expanding role of AI in trip planning—particularly among younger travelers—to the growing influence of major events and shifting destination rankings, the report provides a comprehensive view of what’s driving global tourism performance. Download the full report to explore the trends, risks, and opportunities that will define travel in 2026.
You might also be interested in
Access more Key Themes 2026 insights
Headline growth may hold up in 2026, but the real story lies beneath the surface. Our Key Themes 2026 series examines the trends reshaping economies, sectors and markets, and what they mean for your strategy.
Unlock the real story behind 2026’s outlook
