Economic Impacts of “What We Do in the Shadows” Season Four in Ontario
Commissioned by Motion Picture Association – Canada
In 2021, production of Season Four of “What We Do in the Shadows” resulted in total spending in Ontario of approximately C$33.8 million. Spending on wages and salaries for local production crew and other labor was the main expenditure item, making up 52% of the total expenditure at over C$17.4 million. The remaining 48% of spending measured at C$16.4 million and was spent with over 500 local suppliers of goods and services.
Oxford Economics calculates that expenditure by the production of Season Four of “What We Do in the Shadows” stimulated almost C$47 million in contribution to Ontario’s GDP in 2021. We find that for every C$1 million that the production’s own activities contributed to the economy, its expenditure supported a further C$1.7 million along its supply chain and through the payment of wages.
We find that the expenditure undertaken by the show’s production stimulated a total of 420 full time equivalent (FTE) jobs across Ontario in 2021. For every 100 people the production directly employed, its expenditure stimulated another 100 jobs across the province.
The experts behind the research
Our Economic Consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project were:
Alice Gambarin
Lead Economist, Economic Impact
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