Economic Impacts of Joe Pickett Season Two in Alberta
Commissioned by Motion Picture Association – Canada
In 2022/23, production of Season Two of “Joe Pickett” resulted in total spending in Alberta of approximately C$38.8 million. Spending on wages and salaries for local production crew and other labour was the main expenditure item, making up 61% of the total expenditure at nearly C$23.8 million. The remaining 39% of spending measured at C$15.0 million and was spent with over 620 local suppliers of goods and services.
Oxford Economics calculates that expenditure by the production of Season Two of “Joe Pickett” stimulated over C$52.0 million in contribution to Alberta’s GDP in 2022/23. We find that for every C$1 million that the production’s own activities contributed to the economy, its expenditure supported a further C$1.2 million along its supply chain and through the payment of wages.
We find that the expenditure undertaken by the show’s production stimulated a total of 400 full time equivalent (FTE) jobs across Alberta in 2022/23. For every 100 people the production directly employed, its expenditure stimulated another 49 jobs across the province.
The experts behind the research
Our Economic Consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project were:
Alice Gambarin
Lead Economist, Economic Impact
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